collaboration looks like and the impact it can have on a region’s economic and environmental health. With a population of about 100,000, Tompkins County includes three ACUPCC signatories: Cornell University, Ithaca College, and Tompkins Cortland Community College. These three institutions also happen to be among the top employers in the county. At the same time, the city of Ithaca, the town of Ithaca, and the county government have made formal commitments to reduce greenhouse gas emissions, with the latter calling for a decrease in emissions of 80 percent by 2050 and establishing an interim goal of 20 percent by 2020.
clean energy world in which the power of the wind, sun, water, tides, and other
renewable sources is tapped and runaway climate change is averted. The latest of these studies comes from the
United Nations’ Intergovernmental Panel on Climate Change (IPCC), which earlier this
month released a report surveying the already existing technologies that, in
combination, could make this happen. The
critical missing components are the necessary policies that would drive change
in this direction and the political will to implement them.
Most equate sustainability with the environmental realm and often fail to make the connection that sustainabiility is multifaceted. A recent teaching cohort in sustainability that I organized this
The award, presented by the Cornell University President's Sustainable Campus Committee, recognized the initiative for its ongoing partnership in regional carbon reduction strategies, according to a statement released by Cornell.
Among the achievements of the group are the creation of peer-to-peer mentoring, development of a regional strategy for achieving reductions in greenhouse gas emissions and the development of financing mechanisms for homeowners and businesses to achieve greenhouse gas reduction targets.
In the statement, Cornell sustainability manager Daniel Roth said, "By recognizing groups that partner with higher education institutions to advance sustainability, we build on the successes of research and teaching, and acknowledge that we must also bring together practitioners and leaders throughout the world in support of new policies and practices."
The award is given each year to one or more recipients who have made significant contributions to the sustainable development of New York and the Cornell campus through collaboration with the university, according to the statement.
Award winners are evaluated on research, regional stewardship, education and public engagement.
This award is a wonderful recognition of the good work carried out by the coalition and a reminder of how much work remains to be done.

"We do all want to see these changes, but it never seems to be as cut and dried as many of these best case scenarios offer," the student wrote. "I know there are more people I can bring to the cause ... but with 8 campuses spread between two states and the ethos (we have a big online program), it’s hard to get anyone together."The trick is to find a way to turn this seeming liability into an advantage. One possible way to do this would be to leverage the creative potential of social media to engage students and faculty in a conversation about sustainability and climate change, and promote actual behavior change on the part of individuals. If you haven't already done so, establishing a Facebook page for greening the campuses is an obvious first move; getting a Twitter conversation going is also another obvious step you can take. But how do you generate interest in using these tools?
The most important thing in any social marketing effort -- which is what we're talking about here -- is to get people to make an early incremental commitment. If you ask folks for too much upfront, you're likely to scare them off. From this perspective, getting people to "follow" you on Twitter and "like" you on Facebook could be seen as one of the ways that you can get people to make their first incremental commitment. But you need to follow up with something more substantial quickly or you will lose momentum.
Given the dispersed nature of your community, it might make sense to get people to commit as individuals to changing some aspect of their personal lifestyle and in this way build a more tangible community of shared purpose. You could use David Gershon's Low Carbon Diet to suggest a range of actions that people could take and how much each action would reduce that individual's carbon footprint. But you need to provide a way for people to make these commitments public so that they can hold each other accountable and a way to measure the results. Both of these (accountability and the ability to measure progress) are important principles of social change theory.
I recommend that you take a look at the Interfaith Power and Light initiative, which puts together a really interesting model for doing something along these lines using the web. Take a look, in particular, at its Cool Congregations project and 10% Challenge. I think these ideas could be pretty easily translate from congregations to student and faculty teams. You might organize along department or degree lines and pit them against each other (business on one campus versus business on the other campuses, for example) in a contest to see who could lose the most weight on the low carbon diet.
In addition, to fuel the competition, you could organize a contest around each participating team making a short (2-3 minutes) video about sustainability and/or climate change using a cell phone or small video camcorder like a Flip (but nothing more sophisticated or expensive because then people won't be competing on a level playing field) and having a panel of judges (fair and balanced, you decide!) to select a winning team. You could even have winners for different categories; comedy, drama, action, and musical, for instance. During the contest you could get participants to post the videos on the web and let people know about them through Facebook and Twitter. Instead of a formal panel of judges, using the web, you could have people vote for their favorites. Or you could do both: "the people's choice" award and the judges' award. You might be able to get the administration to put up a small amount of money that the winning teams could commit to some climate or sustainability action on campus (a student organic garden, the showing of a relevant movie, or more bike racks, for example).
The ultimate goal of these activities is to build a network of committed activists that you can then leverage for more direct collective action on the campuses such as a student vote to mandate fees for sustainability work in the university. Even a small annual fee of $10-15 can add up very quickly to a substantial sum of money that can then be used towards increasing the sustainability of the campuses. You might even be able to raise enough money this way to hire a sustainability coordinator!
Remember that you don't need everyone on board to carry the day. The kinds of activities suggested above allow you to attract and engage the early adopters, who can then reach out to a larger number of people on campus to build what is known in social change theory as "the early majority." In many cases, the early adopters and early majority can be enough together to tip the balance in the right direction. Of course, there will always be "the laggards," the folks who will never change their behavior or consciousness. Don't waste your energy or time knocking yourself out to get this group on board -- to put it bluntly, you don't need them.
It sounds as if there have been a number of truly significant changes in university operations and that what you are seeking is to go beyond that to shift people's behavior and consciousness. I think perhaps something like I'm suggesting above will help. At least I hope so!
Good luck! Your commitment and passion is inspiring and gives me hope for our future.
Does anyone else have suggestions for Laura? Anything you've tried at a web-based university or other learning organization that has worked?

This is the first part of an article that just appeared in Issue #25, Spring/Summer 2010 of Terrain.org: The Journal of the Built & Natural Environments. I've been working on this article in one form or another for about four years, so I'm excited about finally finishing it and getting it published.
How can the digital revolution and the new social media it has spawned nurture the development of democratic sustainability? By democratic sustainability I mean a social and political process that engages citizens as active agents of social change in the complex task of balancing economic prosperity, effective environmental stewardship, and social justice. As Paul Hawken notes in Blessed Unrest, the democratic sustainability movement has emerged “from the bottom up,” becoming “the largest social movement in all of human history.” It “grows and spreads in every city and country,” writes Hawken, “and involves virtually every tribe, culture, language, and religion, from Mongolians to Uzbeks to Tamils.”
Moving toward democratic sustainability has less to do with technology than a massive change in human consciousness, one that encourages systems thinking and transforms the relations of people to each other and to natural world. Nonetheless, tools are necessary to facilitate this task, and the rise of the Internet and digital technology has provided us with new and potent means to do so. As Hawken observes, “There have always been networks of powerful people, but until recently it has never been possible for the entire world to be connected.” Even as we acknowledge the “other side” of the Internet—its potential to splinter thought and concentration, take time away from reflection, and exacerbate a growing nature-deficit-disorder among youth—its unprecedented ability to construct global movements beckons.
Community is the essential concept underpinning sustainability. Whether an ecosystem or social system, the dynamics of interconnectedness and interdependence are what make growth and health possible. In medieval society, the cathedral embodied this understanding of what was known at the time as the “Great Chain of Being.” An awe-inspiring structure, the cathedral by its physical presence affirmed the vertical hierarchy that held medieval society together, and its construction gave individuals in the community a clear and compelling sense of their place in the world and the links that bound them to each other. “Building a cathedral,” says Robert Scott in The Gothic Enterprise: A Guide to Understanding the Medieval Cathedral, “entailed an ongoing, difficult, yet energizing form of collective enterprise in which people could take enormous pride and around which they could rally a community.”
Not all green buildings on campus come with lots of windows and sunlight. I recently attended the grand opening of Cornell University's new Combined Heat and Power Plant. Given the quality of the conversation about climate change in the U.S. these days, it’s easy to get discouraged and cynical. But I came away from this particular event feeling like Cornell had taken a real step forward. The new plant will allow Cornell to stop using coal in 18 months and will reduce the university’s carbon footprint by 28 percent. Getting off coal power and hooking up to an interstate natural gas pipeline that runs close by the campus will also save 100,000 gallons a year of diesel fuel used to deliver the coal by truck from West Virginia mines. Now that’s green by anyone’s standards.
Especially impressive was President David Skorton’s strong expression of support for the ACUPCC at the opening. "When I signed the President's Commitment," he said, "I did not know how we would get to climate neutrality, but I did have faith in our collective ability as a university to educate and discover our way through, and today is an example of finding a piece of the larger puzzle. Although we are celebrating today, we have a long hill yet to climb."
After the remarks and a press conference, I took a tour of the new 15,000-square-foot facility located next to the old coal-fired central heating plant. It was hard to miss the two giant turbines fired by natural gas that drive the electric generators. As was explained to us over the din of the turbines, very little goes to waste; heat from the turbines makes steam that runs another generator and that steam is piped throughout the campus for heating. In fact, so little energy is wasted that solar collectors had to be installed to provide heat and hot water for the new offices and locker rooms attached to the facility!
When thinking about Cornell's switch from coal to natural gas, here's something to keep in mind: only one-third of the energy in coal actually gets used to generate electricity. The rest goes up the smokestack along with much greater carbon emissions than natural gas. Thanks to mountaintop removal, more than 470 mountains in four Appalachian states (West Virginia, Kentucky, Virginia, and Tennessee) have been destroyed to date providing coal for power plants such as the one that Cornell is shutting down (see "How Do You Kill a Mountain?"). Given the inefficiency of coal, that means only about 156 of those mountains went into producing electricity. The other 314 mountains were not only destroyed, they were a complete waste. Cornell's new power plant will be running at something like 85% efficiency and natural gas emits far less carbon than coal. The obvious conclusion: natural gas may be "bad," but it's dramatically less bad than coal.
No wonder the Sierra Club will be holding Cornell up as a model as it seeks to get other universities and colleges to close down their coal-fired power plants (see Campuses Beyond Coal). One down and (about) fifty-nine to go!
EcoAmerica, underscores the importance of grasping this insight. Carrying out focus groups and online and phone surveys, the study tested a range of conceputal frameworks and messages for speaking with the American public about energy and climate change. It's worth reading in its entirety, but here's the report's bottom line: it's far easier to engage people "around the energy debate than the climate change debate."
There is a similar need to shift the framework in higher education when it comes to sustainability. As Andrea Putman and I note in our editorial "A New Era in Higher Education?" (in the October issue of Sustainability: The Journal of Record), the most forward looking corporations understand the need to make sustainability a strategic imperative and are gaining significant ground on their competitors during the current recession. As I've noted previously, in the words of the recent Aberdeen Group report "The ROI of Sustainability," “Far from being a philanthropic ‘nice to have’ [sustainability is a] ‘must have’ strategy for long-term, business viability and success.”
What's the lesson here for higher education leaders? Too many of them are looking at sustainability in terms of what their institutions could do to promote it ("the right thing to do") and not enough are asking, how can sustainability help us become more strategic and perform more effectively ("the smart thing to do")? The big idea that they need to wrap their heads around is that sustainability as a driver can make their institutions smarter, more reslient, and less costly to operate. Perhaps reading the EcoAmerica report would help them better share this perspective with their institutions' stakeholders and move them forward to the new energy future that beckons.